Luhlah — Brand Kit

01 — Color Palette

Black

#111111

Primary Text · Buttons · Nav · Dark Bar

White

#FFFFFF

Primary Background

Light Gray

#F7F7F7

Secondary Surface · Card Background

Border

#E8E8E8

Card Borders · Dividers · Rules

Muted

#888888

Secondary Text · Metadata · Nav Links

Forest Green

#3D7A5A

Primary Accent · CTA · Links · Stars · Free

Green Tint

#EEF5F1

Active Tag Fill · Free Pill Background

02 — Typography

Display — Prata

Luhlah

Skills that make Claude yours

Hero Aa

Section Browse skills

Card Flask API Scaffolder

Wordmark Luhlah

Prata · Regular 400 · Headlines · Wordmark · Card Titles · Section Titles

Body — Karla

Buy and sell reusable Claude skills — from builders who live inside the tools, to anyone who wants to work smarter.

Browse · Sell · Docs · Sign up · $12 · 214 sales · lola.dev

Body Light 300 — long-form copy

UI Regular 400 — general UI text

Label Medium 500 — buttons, labels

Eyebrow The Claude Skills Marketplace

Karla · Light / Regular / Medium · Body · Nav · Buttons · Labels · Metadata

03 — Wordmark

Primary

Luhlah

Skills that make Claude yours

Black on White

Reversed

Luhlah

Skills that make Claude yours

White on Black

Accent

Luhlah

Skills that make Claude yours

Black + Green Split

04 — UI Components

Buttons

Tags

All Coding Writing Research Data Claude Code Free

Category Pills

Claude Code Writing Data Research Free

Stats Bar

1,240

Skills listed

$124k

Paid to sellers

4.8

Avg rating

90%

Goes to sellers

Skill Cards

LO

lola.dev

$12

Claude Code

Flask API Scaffolder

AK

amara.k

$8

Writing

Newsletter Voice Coach

RM

r.mensah

Free

Research

Deep Dive Summariser

05 — Voice & Tone

Do

✓ Write in sentence case — never ALL CAPS in running copy

✓ Lead with the seller benefit — "90% goes to you. Always."

✓ Use "skills" not "prompts" or "templates"

✓ Keep copy short and direct

✓ Be warm and inclusive — for everyone, not just developers

✓ Use green sparingly — it should pop when it appears

Don't

✗ Don't use more than one accent color

✗ Don't use Prata below 12px or in bold

✗ Don't add gradients, shadows, or decorative effects

✗ Don't make it feel like a developer tool

✗ Don't introduce new colors without design review

✗ Don't use green as a large area background fill